Y Not You
A growth advisory firm run by three operators.
Y Not You is a Forbes-featured growth advisory firm I co-founded in 2018. We help business owners make more money, run more efficiently, and scale through marketing, systems, and AI.
What we do
Four ways we help owners grow.
Advice from people who run businesses, not people who only talk about them.
Fractional CMO
Senior marketing leadership without the full-time hire: strategy, brand and a content plan your team can run.
Fractional COO
Operations, workflow and the systems behind them, so the business doesn't need you in every decision.
Business Growth Advisory
A clear roadmap to the next stage: where the growth is, and what to fix first.
AI & Automation Advisory
Where AI and automation will actually give you hours back, and where they won't.
Want it done for you? Y Not You's Projects team handles content, social, ads and automation builds.
See Projects →How it works
Every engagement gets all three partners.
Tony Pec
Managing Partner, Business Development
Francis Volpe
Managing Partner, Marketing and Branding
That's meMichael Capozzi
Managing Partner, Operations and AI
My role
I lead the firm's content.
I help business owners and their brands turn media, marketing and psychology into content and strategy that stand out. I work directly with our content team, whose creativity has made Y Not You sought after for both its ideas and its execution.
The through line in all of it: building content systems that turn attention into revenue.
The Business Collective
The three of us, in your corner every week.
The Business Collective is Y Not You's community for business owners who don't have a partner to bounce ideas off. Members get a weekly call with all three partners, a daily tip, and a network of owners building alongside them.
See The Business CollectiveWant Y Not You on your business?
Tell me what you're working on.