Speaking
The Attention Engine.
Content isn't a chore you squeeze in. It's the foundation everything else stands on. I show audiences how to build a content system that works for them and builds their brand while they sleep.
The idea
Good content isn't an accident.
Every piece of content that converts is built on the same structure underneath. Get the structure right, and this chain runs on its own, on repeat:
What I cover
Four ideas your audience takes home.
Content is the foundation
Why content comes before ads, funnels and everything else, and what happens to brands that skip it.
Organic first, then paid
How your best organic posts become your best paid ads, so you only spend on what's already proven.
Hook. Body. CTA.
The structure behind content that converts: earn the first three seconds, pay it off, make the ask.
Build your personal brand
Showing up on camera with confidence, and turning the person behind the business into its best asset.
The tools
Frameworks people use the next morning.
The talk draws on the Attention Engine series I wrote for Y Not You's members.
- Hook. Body. CTA.The structure behind content that grabs attention, delivers value, and moves people to act.
- The Hook DojoTwelve types of hooks, and how to pick the right one for the job.
- The On-Camera DrillA twice-a-week exercise for sharper, more confident on-camera presence.
Formats
Built for your room.
For conferences, chambers of commerce, sales teams, brokerages, and business owner groups.
Keynote
The full talk
The Attention Engine from foundation to system, for a main stage.
Workshop
Hands-on
Your audience writes hooks and plans content in the room.
Panel or fireside
Conversation
Content, personal brand and building a media brand from scratch.
Have an event coming up?
Tell me about your audience and your date.